Hi guys, how are you doing? Things have been very busy here, still stuck in my bout of depression, and trying to worm my way out of it. I hope you are all well.
I thought I’d talk about my trip to Sydney to visit the Kellogg’s plant. It’s been a year and a half since I’d been to Sydney (we moved here from there). It’s funny, at the time I couldn’t wait to get out of the rat race, yet as time goes by I’ve of course come to miss it. To say I was excited to go back would be a glaring understatement.
Special thanks to the lovely British backpacker who helped me to get a gratuitous Sydney shot for old times’ sake.
The people who greeted us at Kellogg’s were absolutely lovely to us all. Us, being Veronica, Liss, Mrs Woog, Fiona, Lucy, Zoey and Louisa Claire from Brand Meets Blog, who organised the event. It was great to see Veronica and Zoey again, and everyone else whom I hadn’t met before.
A Current Affair was also filming on the day. I really didn’t know what to say at first when we all sat down together. The reason I was so taken aback? Because all Kellogg’s wanted to know was what we wanted as mothers. Hunh? You don’t want to just shove a press release at us, or make us tell our readers to buy Kellogg’s? I just could not get my head around the idea that they really just wanted to sit back and listen to our thoughts on their products, or the challenges we face when feeding our kids.
Which is hilarious, given that this blog is titled Hear Mum Roar and I like to bang on about how important it is that mothers be heard. It’s just that… well, sometimes as a blogger, you do tend to brace yourself for a company asking to use you.
They showed us a little bit of the plant, and we got to suit up in some dead sexy lab coats and shower caps.
I don’t know how they got such a feel-good shot of this, but I did have a chuckle at how wholesome and sweet we all looked in our new clobber.
We talked about a lot of things on the day. Sugar, nutrition, then sugar again. Then we agreed we all give our kids chocolate at some point. I mentioned Mr 5, who at the time was going through a vegemite sandwich obsession. He was refusing to eat anything else for every meal and snack. Two at a time, to be cut into rectangles. I was chuffed at the suggestion of offering the Sultana Bran Mini Buds as a dry snack. I bought some once I got home, and lo and behold, it worked! He ate something different.
We talked about sporting ‘heroes’ being used to advertise cereal, and a lot of us were quite annoyed by it. Before I go on, I’ll share the ACA footage in case anyone wants to see:
Mr 5 loved seeing Mum on the telly. We told him about half an hour before the show started that I might be on it. The little guy thought I was actually going to get on a train to Sydney before it started to go live on tv! I apologised to my children afterward for swearing..
One thing I did want to clarify, though. At the end, I know it sounds like I’m saying that big companies are too afraid not to listen to us mums (because obviously we’re such ball breakers. Eye roll..) What I was asked beforehand was do our husbands (or in my case, partner) listen to us when it comes to shopping decisions. To which I said, ‘oh yeah, I think they’d be too scared not to listen to us!’ Because let’s face it, if your man comes home with the wrong thing, of course you’re going to kick their arse. Figuratively speaking, of course. So yeah. That’s my, ‘I know I come across as a wanker, but not as much as it sounds’ spiel.
Now, I don’t know why I loved this next part so much, but we all got our own personalised cornflake boxes! Why is that so cool? I don’t know, but it just was.
Apart from being made to feel so welcome and having our opinions valued so much, there was no catch at the end of the whole thing. No pressure to write about this if we didn’t want to, nothing. But, of course, I’m happy to, after having had such a lovely day.
Oh! For those of you watching my Weight Watcher’s progress, yes, I have hit a slump. I’ve gained a kilo back, and have found myself in a rut. I still know the program works, the problem is that I lost the habit of using the program. I’m not giving up though! So, if anyone has a virtual cattle prod or a kick up the arse for me, I’ll be bending over here for a short time only.









































